Alexander’s Planet

Graphic Solutions for the Professional Cleaning Industry

For Alexander’s Planet, a leading company in the production of professional cleaning products, I had the opportunity to completely revamp the visual communication related to their products. The project began with the creation of new graphics for over 150 labels, preserving the original logo but completely rethinking the design of each label. The labels, produced in a wide range of formats and shapes, including custom shapes, were accompanied by technical data sheets that I formatted to be attached to the products for customers.

I also handled the design of the letterhead and managed the layout of all associated technical documentation. The project later evolved into the creation of a new company catalog, organized by product categories. Each section featured a technical description, detailing the labels, available formats, and specific characteristics of each product.

Thanks to this work, Alexander’s Planet was able to enhance the visual consistency of its brand and facilitate communication with customers through a clear and structured catalog that reflects the professionalism of the company.